ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities they live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Spring 2013
Taking inspiration from the sensations of the global metropolis, a wild paradise of its own. Through street markets, smoke, and moto taxis I found so many varieties of textures and fabrics to play around with. From that I plucked some earthy shades and paired them with deep red and blue hues of the city and its underbelly.
Complimenting summer as I drifted into the heat of the season in styles ready to stretch out on the sand and set a gaze on the tides.
Below are some captures of the seasonal shoot I directed in the format of spreads that can be found in the 120 page catalogue I laid out and produced.
Summer 2013
We descend through the entrance of a volcanic rock cave into an underworld cathedral. We bounced our flash lights against its winding walls and subterranean geologies--the ancient curves of the rocks, the underbelly of red iron-rich earth and the gnarled underbrush informed our cooler shades and prints. Precious places like these are hidden but invaluable to the world above them. We took\ note from nature’s stunning composition, where subtle factors can have the strongest impact. Details and subtleties in cut, line and shape are what make a piece distinguished and style inimitable. We carry this through our winter selection with an exciting new series of warmer varieties for your wardrobe.
Creative & Art Direction
On top of designing the collection for this season I also directed the seasonal photoshoot and all marketing materials for it.
Check out the Lifetime Spring / Summer 2013 catalogue shoot here
