I
t’s you and your bike and your goals. Get lost in the beat because it’s your time to shine and take the spotlight. With the In Movement Franchise and quick-drying Everlux fabric, you can sweat your hardest and zone out to zone in on you—crushing every milestone. Are you ready? Because it’s all you.
In Movement
The brief objective for this campaign was to show off how the lululemon In Movement product performed in a spin workout. Focusing on a single person talent in the zone allowed the viewer to really digest watching the product in action.
Social video assets
Designed for IG story's, these clips utilized both still campaign imagery mixed in with video, in order to drive guests to each featured product.
Retail screen loop and Ecom landing page video
A short video loop supporting the campaign visuals
- Designer - Lauren Foot
- Photography - Matt Korinek
- Video - Evan Bourque
- Art Direction - Trevor Fleming
