ne of a Fews new eCommerce platform was redesigned from the ground up. Bridging Lightspeed retail with Shopify, with custom site templates developed in Webflow. The new site focused on less clicks to cart, more guest facing shopping filters, and a more streamline front facing visual refresh.
One of a Few
Gets updated with a robust backend allowing for less manual population while maximizing the visual refresh of their eCommerce shopping experience. This was partly achieved by unifying all shopping channels, including Instagram, email marketing and all in store retail photography. By implementing a cohesive visual language adopted for each channel, this extension to the brands guid lines allowed for imagery to holistically work together in one online retail space. oneofafew.com
Simple is effective
The new site focuses on less clicks to cart, more guest facing shopping filters and a more streamline front facing visual refresh. It also features a more robust database with an extensive tagging system cross populating straight from Lightspeed into Shopify. This not only allows for more refined filtering in site, but also boost their SEO presence.
Timing is everything
With the execution of the new site one of a few has been able to over double its online growth projections the last 2 years standing. Customer engagement is up 72% with click to cart checkouts up 92% from previous years.
- URL - oneofafew.com
- Art Direction - Trevor Fleming
- Design - Trevor Fleming
- Development - Trevor Fleming
- Photography - Rebecca Benoit
