ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities they live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Spring/Summer 2014
With spring we roam towards warmer days with versatility -- our two-toned linen poncho and micro floral chinos set the standard for in-between season dressing. A clever layering of fit-focused shorts, patchwork button ups and Japanese-inspired prints punctuate our spring mood. Subdued hues meet coral reef brights. Just as the right combination of water and sun makes the season come into bloom, our smooth synthesis of mellow classics and atypical design brings out this season’s casual eccentric.
For summer I reminisced on the playfulness of nineties dressing, and kept it all anchored by clean fit and design. This one is for the Zack and Slater in all of us. A line-up of printed shorts and jersey tees with contrast pockets keep your outfit rotation fresh. Deep navy eclipses our lighter hues, as light and shadow play inform our layered geometric prints. Optical tricks make you look twice. And then we washed it all out to give it that gentle, sun-faded feel. The hemp detailed shorts are an extension of this comfy lifestyle collection.
Summer 2014
We descend through the entrance of a volcanic rock cave into an underworld cathedral. We bounced our flash lights against its winding walls and subterranean geologies--the ancient curves of the rocks, the underbelly of red iron-rich earth and the gnarled underbrush informed our cooler shades and prints. Precious places like these are hidden but invaluable to the world above them. We took\ note from nature’s stunning composition, where subtle factors can have the strongest impact. Details and subtleties in cut, line and shape are what make a piece distinguished and style inimitable. We carry this through our winter selection with an exciting new series of warmer varieties for your wardrobe.
Creative & Art Direction
On top of designing the collection for this season I also directed the seasonal photoshoot and all marketing materials for it.
Check out the Lifetime Spring / Summer 2014 catalogue shoot here
